Hello, I'm Nate
Creative leader transforming ideas into positive business impact through strategic design, team empowerment, and operational excellence.

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RECENT ROLES

  • Creative Director - Play Theory - A Red Games Company (2025)

  • Creative Director, Design at Scale - Cricut (2023-2024)

  • Creative Director, Packaging & Retail - Cricut (2022-2023)

  • Art Director, Retail (Instore & Online) - Cricut (2019-2022)

  • Art, Creative & Design Direction, Spatial Content - Microsoft (2016-2018)

  • Founder & Creative Director - Nate Williams Creative (2003-present)

IMPACT HIGHLIGHTS

  • Cricut: Led 6-person creative team and 3 contractors while improving creative efficiency 10x and conversion rates up to 200%

  • Cricut: Spearheaded global retail guidelines and QR code system, enhancing customer journey

  • Microsoft: Led 3D creative pipeline, generating thousands of assets for Office, Paint, and HoloLens AR/VR

  • Xbox: Art directed Xbox.com launch, developing 50+ marketing websites

  • Speaking: Delivered talks at major design events including OFFSET Dublin, Puma Urban Arts Buenos Aires, and Society of Illustrators NYC

EXPERTISE

  • Creative Leadership: Creative Direction, Art Direction, Human-Centered Design

  • Strategic Innovation: Data-Driven Solutions & Creative Problem Solving

  • Team Management: Empowering Talent & Fostering Collaboration

  • Campaign Development: User-Centric Strategies & Journey Mapping

  • Operational Excellence: Workflow Optimization & Pipeline Development

  • Tech Integration: AI Implementation & Emerging Market Trends

NOTABLE CLIENTS

Disney, Coca Cola, Microsoft, Target, New York Times, Facebook, Adobe, Starbucks, Xbox, Urban Outfitters, Nickelodeon, Cartoon Network, McDonald’s

GENERATIVE AI

Image / Video: Stable Diffusion, ComfyUI, Weavy, OpenArt, Kling, Midjourney
LLMs: Gemini, ChatGPT, Claude

TOOLS

Adobe Creative Cloud, Figma, Miro, Airtable, Cinema 4D, SketchUp Pro, Microsoft Suite, Google Workspace

AWARDS & RECOGNITION

Art Directors Club Global Judge, AIGA Eye On Design, Pentaward International Packaging, Communication Arts, Type Directors Club, Society of Illustrators, HOW International Design, American Illustration

SPEAKING ENGAGEMENTS

  • International: OFFSET Dublin, ILUSTRAFIC Valencia, University of Buenos Aires, Puma Street Arts Festival Buenos Aires, Computer Arts Show São Paulo

  • North America: AIGA Salt Lake City, Society of Illustrators NYC, Sid Lee Montreal, American Greetings Cleveland