Cricut

Packaging Framework

Signage / QR Code Framework

Display Machines

Digital Companion: QR-Powered Shopping

Cricut

Creative Director & Art Director
2019-2024

Led creative projects in retail, packaging, and e-commerce, improving user experiences to boost business results. Conceived and implemented frameworks to foster teamwork across departments and streamline creative development processes.

KEY ACHIEVEMENTS AT CRICUT

  • Developed global retail guidelines, aligning business goals with customer needs

  • Implemented QR code system, enhancing user engagement across markets

  • Revamped e-commerce framework, boosting conversion rates up to 200%

  • Co-led development of tiered bundle packaging with digital experience

  • Improved creative efficiency 10x for marketplace asset production

KEY RESPONSIBILITIES & LEADERSHIP

  • Led 6-person in-house team and 3 external creatives, driving innovation and skill development

  • Directed integrated campaigns and established scalable creative systems for global markets

  • Managed end-to-end creative process: strategy, ideation, art direction, and 3D planning

  • Facilitated cross-functional collaboration through brainstorming and stakeholder alignment

  • Optimized creative workflows and resource allocation for maximum efficiency

  • Developed user journeys and frameworks to enhance customer experience

TOOLS

  • Design: Adobe Creative Cloud, Figma, Cinema 4D, SketchUp Pro

  • Collaboration: Miro, Airtable

  • Business: Microsoft Suite

A Peek Behind the Curtain

Marketing Campaign Concept Sketches: Rapidly Visualizing Ideas to Align Stakeholders

Form Factor Exploration: Optimizing UX, Business Goals, and Merchandising Appeal

RECOMMENDATIONS

View on  LinkedIn

“Nate is an incredible creative partner. He thinks strategically and always deeply considers the business impact of his work. He is proactive in assessing consumer, market, and business needs, seeking out whatever research and insights he can glean to further the effectiveness of the creative output. I worked with Nate on several packaging and retail projects over the years and was always impressed with his thought leadership and marketing savvy.“

Michelle Fishberg
VP of Hardware at Cricut

“Nate is a dream cross-functional partner! We collaborated closely together on a number of initiatives, and Nate never hesitated to raise his hand, roll up his sleeves, or offer a different perspective that often pushed us to be better. He is a natural creative mind, but also a very strategic thinker and awesome team player. Any company would be lucky to have him and I hope we get to work together in the future!“

Avani Patel
Director of Marketing at Cricut

“I absolutely love working with Nate! He is one of those rare breeds of Creatives that uses both sides of his brain equally. He has an analytical and business objectives-first approach to every project, and then blows your mind when you see his final creative execution. I have learned so much from him on approach and how to effectively partner with a creative team. He consistently over-delivers on his projects and he has truly moved the needle in terms of deliverables in the organization. He has helped spearhead more process improvements that I can even count, all of which have contributed to move the business forward. I truly love working with Nate and hope to do so for a long time to come!”

Lindsey Etcheverry
Director | Product marketing | GTM & channel strategy | Partnership development | Retail brand & product strategy
Cricut

“Nate is a once-in-a-lifetime creative unicorn that you dream of working with one day. He is equally left and right brained, being able to dream in the clouds while setting realistic expectations and executable timelines. He will stand for what he is passionate about, always lends a listening ear to new ideas, is willing to see things differently, and honors the convictions of fellow colleagues. Nate builds incredible cross-functional relationships and quickly gains the trust and respect within minutes of an introductory meeting. If given the opportunity to work with Nate long-term or collaborate with Nate on a single project, take the opportunity without missing a beat... you won't regret it!”

Nic Shackleton
PMP | Marketing & Operations Leader

“Nate is someone I absolutely love working with. He always has our business objectives in mind and approaches all new ideas with data in mind. He is always improving processes so that we can work smarter not harder. He is a wealth of knowledge and I learn so much from him on a constant basis. He’s open to new ideas and always happy to teach you how to go to the next level. Nate is someone I hope to work with for a long time!“

Chelsea Carson
Sr. Manager, Product Marketing

“Nate is truly one of a kind. He is incredibly organized, strategic, an effective communicator and an amazing leader. I've worked alongside him on the Cricut Creative team for 4+ years and was lucky enough to have him as my manager over the last year. He has taught me so much and has made me a better designer and problem solver. Nate approaches projects in a way that meets business objectives without sacrificing design and has made a huge impact on the brand, especially through retail. He often brings new ways of thinking to the table and knows how to ask the right questions in order to produce the best results. Not only is he a talented creative and an impactful leader, he's also an all-around great person with a positive attitude. Any team would be lucky to have him and I couldn't recommend him enough!“

Bryndi Lawrence
Graphic Designer

“Working alongside Nate is an absolute joy. He has this amazing ability to bring not only creative flair but also a strong strategic vision to everything he does. His ideas are well thought through, he goes above and beyond to ideate, support, deliver. Most of all though, he’s just a really great and talented person to work with - any business would be lucky to have him!“

Stacey Geoghegan
Senior Marketing Manager - EU @ Cricut