Fisher-Price's Imaginext

Creative direction, art direction, design, 3d

As Art Director at STRUCK CREATIVE AGENCY, I led spatial design projects for clients including Imaginext (Fisher-Price), DC Comics, Nickelodeon, Jack In the Box, Creminelli, and McDonald's SXSW.

Spotlight: Fisher-Price's Imaginext

Employing human-centered design, I created an engaging experience for children aged 5-8 and their parents.

Key Contributions:

  • Spearheaded creative direction, art direction, design, and 3D work

  • Led 3D fixture conception and development

  • Commissioned and art-directed illustrators

  • Designed supporting print material and artistic compositions

  • 3D planning and visualization

ROLES
Strategic spatial design, client collaboration, target market analysis, 3D conceptualization, artistic direction, 3D planning and visualization

TOOLS
Adobe Creative Cloud: Photoshop, Illustrator, Sketchup Pro, Cinema 4D

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