passion projects
CURIOSITY, PLAY and DISCOVERY
Throughout my career, I've held various roles, yet my passion lies in creative problem-solving opportunity gardening. Whether it's for websites, apps, events, books, speeches, systems, or products, I thrive on devising impactful and innovative solutions that breathe life into ideas..
radiCOOLS
Co-founder, Creative Director, Designer, Illustrator
2014 – present
As co-founder and creative director, designer, and illustrator at radiCOOLS, I get to have a blast creating custom-designed wearable accessories for boys and girls. These fun, collectible accessories not only allow kids to express themselves but also give them social currency as they share and swap with friends. The best part? radiCOOLS can be worn in so many ways - as a ring, necklace, shoe accessory, belt accessory, or even displayed on a fridge or in a locker. The possibilities are endless, just like the unique designs themselves.
PROCONist.com
Founder, Developer
2010 – 2020
I believe that reflection is key to growth, which is why I created PROCONist, a tool that helps make the process a breeze. With it, you can analyze patterns in your best and worst days, discover what's been on your mind the most, and pinpoint which emotional states are triggered by specific keywords, activities, and people. It's the perfect tool for turning your experiences into valuable lessons. And the name? PROCONist, because it helps you weigh the pros and cons of your day.
Technologies
PHP/MySQL, HTML/CSS, basic statistics
Illustrationmundo.com
Founder, Developer
2006 – 2016
I am the founder of one of the top illustration destinations on the web. I had the idea and brought it to life by designing and programming a custom content management system that can handle publishing news, ranking illustrators, site registration, and a searchable Q&A database. As part of my efforts, I also had the opportunity to interview over 100 talented illustrators, designers, art directors and art reps, which added greatly to the wealth of resources available on the site.
Technologies
PHP, MySQL, JavaScript, HTML/CSS, JQuery, SEO
letterPLAYGROUND.com
Founder, Developer
2009 – 2016
I built this website as a fun and inspiring destination for art directors, designers, students, and typography enthusiasts. I put my skills to work by designing and developing a custom content management system that makes it easy to sort, rank, leave comments, register, and more. It's a one-stop-shop for all things lettering and typography.
Technologies
PHP/MySQL, JavaScript, HTML/CSS, Custom CMS
creACTIVIST.com
Founder, Developer, Speaker, Illustrator
2012 – 2016
I started creACTIVIST to inspire kids and playful adults to unleash their inner creativity. The site offers free, downloadable creative activities and an online gallery where participants can share and view ideas from other "creACTIVISTs" around the world. As the founder of creACTIVIST, I've had the privilege of visiting schools in Argentina and Brazil and working with students to develop their creative problem-solving skills.
Technologies
PHP/MySQL, HTML/CSS, illustrator and sometimes a paper napkin
Talk at ILUSTRAFIC - Valencia, Spain
Creative workshop at a small Argentine elementary
Picture Books
Author, Designer, Illustrator
I continue to write and illustrate picture books and board books.
Creative & Speaking Engagements
I believe that mentoring and inspiring young creatives is crucial, and I've always made it a priority to share my knowledge and experience with them. I've been lucky enough to have the opportunity to give talks and lead creative workshops at universities, companies, and events all over the world. It's so fulfilling to see the energy and excitement in the room when I am able to motivate and energize these young minds with the things I've learned along the way.
EVENTS
Cornish College of the Arts - Seattle, Society of Illustrators – New York City, ILUSTRAFIC - Valencia, Spain, University of Buenos Aires - Argentina, Computer Arts Show - São Paulo, Brazil, American Greetings - Cleveland, Ohio, OFFSET - Dublin, Ireland, Puma Street Arts Festival - Buenos Aires, Argentina, Pixelation - Cordaba, Argentina, Cliche Arts Festival - BahÃa Blanca, Sid Lee - Montreal, Canada, and more.
Talk at Society of Illustrator NYC. Watch the video.
Guest Speaker OFFSET Dublin, Ireland
Guest Speaker at ILUSTRAFIC - Valencia, Spain
Creative Work at American Greetings
Art Directors Club Worldwide Creative Competition, New York City
I feel incredibly honored to have been invited twice to judge the highly prestigious ADC Global competition, where I had the opportunity to review entries submitted by some of the most talented art directors, designers, illustrators, and creative agencies from around the world. It's a true privilege to be able to be a part of such a respected and renowned competition and to be able to help recognize and reward the best in the industry.
Hola Amiga / HUMANist / Good Soul
Creative Director, Design, Illustration
When we're not working on high-tech projects, my wife and I love to take a break from screens and create something tangible. We enjoy making bags, pillows, pencil cases, posters, and organizing events. Anything that inspires, us really! We've also started a small side business creating one-of-a-kind, hand-made cases under the brand HUMANist. These cases are a celebration of human imperfection, and the unexpected discoveries and innovations that come with being human. Each case is unique, featuring a mix of designs and fabrics that reflect the individuality of the maker.
SILKSCREEN PARTY - You are the show :)
I had the pleasure of organizing the PARK BENCH silkscreen party, in collaboration with Turbo Galeria in Buenos Aires, Argentina. It was a blast! Participants brought anything they wanted to be silk screened live, we mixed colors and screens, and it was a great opportunity for people to get to know each other. It was a great experience, even my art got printed on someone's underwear and it was a great place for it to be!
Impromptu drying rack
Composition Generator
Curiosity, play, and discovery are key to my work. I believe that while it's important to have a plan, the real magic happens when you're open to recognizing patterns and amplifying unexpected discoveries. That's why I created the composition generator, a tool that encourages play and exploration. It's a reminder to take a step back, enjoy the journey, and make those serendipitous connections. It's all about finding beauty in the unexpected.
