Retail Creative Expertise

Bridging Physical and Digital Experiences

I am a seasoned creative leader with extensive experience in developing innovative retail solutions for global brands. My expertise includes:

  • Omnichannel User Experiences: Seamless journeys across in-store, online, and mobile

  • Global Retail Guidelines: Strategies adaptable to various markets and store formats

  • QR Code Integration: White-label systems to streamline purchasing and boost engagement

  • E-commerce Optimization: Revamped frameworks, increasing conversion 46-200%

  • Human-Centered Design: Consumer insights, user journeys, integrated campaigns

  • Workflow Optimization: Streamlined creative processes and strategic planning

  • Global Brands: Led retail creative for Cricut, Imaginext, Fisher-Price, Starbucks, Microsoft

ROLES

  • Creative Leadership: Direction, strategy, ideation

  • Visual Design: Art direction, concept sketches, 3D planning/visualization

  • Project Management: Milestone planning, resource management

  • Collaboration: Stakeholder alignment, team/agency management

  • User Experience: Journey mapping, funnel planning

TOOLS

  • Design: Adobe CC, Figma, Miro, Cinema 4D, SketchUp Pro

  • Project Management: Airtable, Microsoft Suite

  • Prototyping: Adobe XD, After Effects

In addition to leading the development of globally scalable guides and systems, I led the creative development of events like this one at The Grove in Los Angeles.

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