Starbucks
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Starbucks Creative Studio

Senior Digital Designer

Helped transform Starbucks menus from print to smart digital displays. We used machine learning to show real-time, location-specific menu options. The challenge was making this tech-driven system still feel uniquely Starbucks.

RESPONSIBILITIES

  • Design System: Developed a scalable atomic design system, ensuring consistency and efficiency across all digital menu implementations.

  • Content Creation: Led photo and video shoots, producing animated prototypes to showcase menu items dynamically.

  • Data Insights: Iteratively refined designs based on both qualitative and quantitative data analysis.

  • Workflow Optimization: Streamlined the asset production pipeline, optimizing workflow and reducing time-to-market for new menu designs.

  • Design Patterns: Established and maintained extensive design pattern libraries, facilitating rapid iteration and consistent brand expression.

ROLES

  • Creative: Art Direction, Digital Design, Concept Sketching

  • Strategy: Design Systems, User Journeys

  • Facilitation: Stakeholder Alignment

  • Production: Photo/Video Shoot Concepts

TOOLS

  • Adobe Creative Cloud

  • Sketch

  • Mitya

  • Animate

Recommendations

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STARBUCKS GLOBAL CREATIVE STUDIO

"Nate is one of the most talented, versatile, well spoken creatives I have ever had the pleasure of working with. From systematic design thinking to some of the most expressive and beautiful illustrations you can imagine. On top of mastering every tool in the design toolbox, Nate possesses an inherent curiosity that challenges assumptions to create new and exciting work. I was impressed and inspired every day working with him. "

Rob Stanton
Associate Creative Director
Starbucks Global Creative Studio

STARBUCKS GLOBAL CREATIVE STUDIO

"While I have long admired Nate's illustrations, that did not play into our decision to hire him at Starbucks. We needed a senior art director to come in and help solve for a new and dynamic digital menu design system that we wanted to roll quickly out to stores. Nate's technical ability, with design and motion/video work as well as the organization and discipline were a robust skill set that he brought and that moved us forward from his first day on. He is a great collaborator, especially with early UX designers and strategists that helps ground the designs in the right problems to solve. We hit every timeline to get a new product working, and Nate was a critical part of that."

Briar Waterman
Director of Digital Creative
Starbucks Global Creative Studio

STARBUCKS GLOBAL CREATIVE STUDIO

"Nate’s a genius. He carries his curiosity everywhere, and thinks far, far beyond the superficial challenge of any assignment. He wields a treasure-trove of experience with tools and techniques that instantly accelerated our entire team’s efforts, and manages to maintain such a fresh perspective, ceaselessly looking to improve collaboration, execution, and process. It’s the love of thinking and exploring that’s most infectious with Nate, and that is what the very best career experiences are made of."

Eva Rees
Experience Strategist
Starbucks Global Creative Studio