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THE WORLD OF ELEMENTS

Led the creative development of Microsoft's THE WORLD OF ELEMENTS artificial intelligence bot content guide designed for content creators. The guide offers guidelines and tools to express Microsoft Artificial Intelligence across a range of low to high processing speed devices and physical mediums.

ROLES

  • Creative Leadership: Direction, Technical Consulting

  • Design: Concept Sketches, 3D Planning

  • Facilitation: Brainstorming, Stakeholder Alignment

  • Management: Resources, Milestones, Agencies

TOOLS

  • Adobe Creative Cloud

  • Shotgun Studio

  • Microsoft Suite

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It was important for the characters to visually scale to accommodate various form factors ranging from powerful desktop machines to low-end mobile phones with limited visual real-estate.