Struck Creative Agency

Art Director
2013-2015

Led art direction and design for high-profile clients including Nickelodeon, Peanuts, McDonald's, and DC Comics

  • Developed brand identities, style guides, ad campaigns, animations, and spatial designs

  • Collaborated closely with ECD and CD to deliver innovative creative solutions

  • Contributed to diverse projects spanning entertainment, food service, and hospitality industries


ROLES

  • Creative: Ideation, Direction, Design

  • Visualization: Concept Sketches, 3D Planning

  • Strategy: User Journeys, Funnel Planning

  • Client Relations: Presentations

TOOLS

  • Adobe Creative Cloud

  • Cinema 4D

  • SketchUp Pro


Art Direction and Design

I provided art direction and design for a variety of projects, including packaging, ad campaigns, and short animations.

Roc by Monster
Art Direction, Design, and Illustration


Licensing Programs

I provided art direction, design, and illustration for various licensing programs such as Peanuts the Movie, SpongeBob, Rugrats, and others.

Peanuts the Movie
Creative and art direction, 3D, Hand Lettering, Design

SpongeBob
Art direction, 3D, Hand Lettering, Design


Nickelodeon Book

Provided creative direction, art direction, design and illustration for multiple book inserts as part of a collaborative team effort.

History of Nickelodeon gatefold
Creative direction, art direction, design, illustration

Nick Fuel origami fold
Creative direction, art direction, 3D, design, illustration


Spatial Design

I provided art direction and design for several spatial design projects, including Imaginext, DC Comics, the Nickelodeon Building, Jack In the Box in-store fixtures, the Creminelli Tradeshow Booth, and McDonald's SXSW Presence.

Fisher Price / Imaginext
Art direction, design, 3D and renders, in-store customer journey (5-8 year old perspective). See more.


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I would often create initial concepts or rough mechanical drawings in Sketchup Pro and then produce a more detailed and refined rendering in Cinema 4D.


Ideas

I was responsible for generating unique ideas for various projects, including books, animations, licensing programs, and spatial design. Here are a few samples of my concepts while working for STRUCK.

SpongeBob Facelift

Nickelodeon Facelift

Nickelodeon Mystry Floor

Eyeball Cannons

SpongeBob Playland


Analog Pixels

Creative direction, art direction, industrial design direction

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Recommendations

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"Nate Williams is one of the most innovative thinkers I've worked with in thirty years of business in the creative space. He looks at every problem with vigor and opportunity to define provocative solutions that clients fall in love with. He is boundless with his vision for creative thinking and one of those rare individuals who naturally sees possibilities instead of limits. He consistently stands at the door of sparking new horizons both for clients and internal staff. That spark is infectious for all those that hang with him in any capacity. I highly recommend his talent and dearly miss his presence at Struck!!"

Brent Watts
Executive Creative Director
STRUCK Creative Agency


"Nate has been an amazing creative here at Struck for the past 2 years and a true pleasure to collaborate with.  Everyone that has had the opportunity to hang with Nate knows that he is one of the most innovative thinkers out there; always coming up with new ways to solve our clients (and Struck's) problems. Not only is he a thinker, he figures out how to get stuff done. He has become an expert in Sketchup Pro, Cinema 4D, and has developed a new love and appreciation for architectural / industrial design.

Big thanks to Nate for all his amazing work that he's helped produce / design / illustrate / render during his stint here, ranging from Nickelodeon to Glasses.com, but it's not just about work with Nate, he is  just a great vibe to have around. You'll truly be missed n8w! "

Tosh Brown
Design Director
STRUCK Creative Agency